expenditures for any market.
We deliver unequaled insights on local advertising and marketing
expenditures for any market.
We deliver unequaled insights on local advertising and marketing
expenditures for any market.
We deliver unequaled insights on local advertising and marketing
expenditures for any market.
We deliver unequaled insights on local advertising and marketing expenditures for any market.
We are researchers and analysts who track and trend how local businesses are spending their advertising and marketing dollars. Our passion is understanding the nuances of each market to provide an unparalleled set of insights to our clients.
We are researchers and analysts who track and trend how local businesses are spending their advertising and marketing dollars. Our passion is understanding the nuances of each market to provide an unparalleled set of insights to our clients.
We are researchers and analysts who track and trend how local businesses are spending their advertising and marketing dollars. Our passion is understanding the nuances of each market to provide an unparalleled set of insights to our clients.
Digital Sales Manager
María Armon
"After I shared 'a Compass' report with our Sales Department and highlighted our opportunity within Furniture, Banks/Financial Services and Automotive Sales, we immediately started winning digital business in these categories. In just these three categories, we added over $775K in incremental digital revenue over the previous time period."
"We were able to leverage the Compass information and confidently tell them that the $1k they are spending on digital advertising is only a fraction of what they should be spending on Search alone. This tool is allowing (our) sellers to use fact based information to ask for bigger buys. I foresee that we will have many wins in 2020 because of this tool.”
Lauren Hersey
General Sales Manager
“I have chased a dealership for nearly a year now with no success. After being introduced to the Compass product, I took the information in asking for a meeting, but this time I had valuable information that the GM was very interested in. Simply using the Open the Call script, I was able to (finally!) secure an appointment. "
Heather Wantoch
Heather Wantoch
Heather Wantoch
Local Sales Manager
Local Sales Manager
Local Sales Manager
" I came in armed with compass Borrell data which was exactly what she was looking for. The spend by category both inside and outside our market made the board realize that putting the majority of their ad dollars in tv was not sustainable. There’s a slim to none chance that I would have won this business without compass Borrell data.”
" I came in armed with compass Borrell data which was exactly what she was looking for. The spend by category both inside and outside our market made the board realize that putting the majority of their ad dollars in tv was not sustainable. There’s a slim to none chance that I would have won this business without compass Borrell data.”
" I came in armed with compass Borrell data which was exactly what she was looking for. The spend by category both inside and outside our market made the board realize that putting the majority of their ad dollars in tv was not sustainable. There’s a slim to none chance that I would have won this business without compass Borrell data.”
Leah Raab
Leah Raab
Leah Raab
Digital Specialist
Digital Specialist
Digital Specialist
“I've been working with the owner for 25 years - strictly radio advertiser. She has grown her business to 3 stand alone locations. This year we introduced Targeted Display and addressable geo-fencing to recruit for stylists and technicians, along with her branding schedules on 2 of our radio stations. The Compass helped me convince her to use digital.
“I've been working with the owner for 25 years - strictly radio advertiser. She has grown her business to 3 stand alone locations. This year we introduced Targeted Display and addressable geo-fencing to recruit for stylists and technicians, along with her branding schedules on 2 of our radio stations. The Compass helped me convince her to use digital.
“I've been working with the owner for 25 years - strictly radio advertiser. She has grown her business to 3 stand alone locations. This year we introduced Targeted Display and addressable geo-fencing to recruit for stylists and technicians, along with her branding schedules on 2 of our radio stations. The Compass helped me convince her to use digital.
Theresa Timm
Theresa Timm
Theresa Timm
General Manager
General Manager
General Manager
" I present Borrell's data to all new prospects. This data helps me overcome resistance and provides an opportunity to conduct a customer needs analysis. Potential clients provide critical information about why they advertise or don't advertise when you share Borrell research data. I closed my first three sales positioning Borrell's research data at the beginning of a sales call. “
" I present Borrell's data to all new prospects. This data helps me overcome resistance and provides an opportunity to conduct a customer needs analysis. Potential clients provide critical information about why they advertise or don't advertise when you share Borrell research data. I closed my first three sales positioning Borrell's research data at the beginning of a sales call. “
"I present Borrell's data to all new prospects. This data helps me overcome resistance and provides an opportunity to conduct a customer needs analysis. Potential clients provide critical information about why they advertise or don't advertise when you share Borrell research data. I closed my first three sales positioning Borrell's research data at the beginning of a sales call. “
Theo Hughes
Theo Hughes
Theo Hughes
Account Executive
Account Executive
Account Executive
"His current marketing mix relied heavily on traditional advertising media, whereas his competitors were outspending him on digital. We dissected what would be effective in comparison to the competitive landscape in our market. The advertising expenditures provided by Borrell Compass framed me as a subject matter expert in the client's eyes, and I won his trust (and therefore, his business).”
"His current marketing mix relied heavily on traditional advertising media, whereas his competitors were outspending him on digital. We dissected what would be effective in comparison to the competitive landscape in our market. The advertising expenditures provided by Borrell Compass framed me as a subject matter expert in the client's eyes, and I won his trust (and therefore, his business).”
"His current marketing mix relied heavily on traditional advertising media, whereas his competitors were outspending him on digital. We dissected what would be effective in comparison to the competitive landscape in our market. The advertising expenditures provided by Borrell Compass framed me as a subject matter expert in the client's eyes, and I won his trust (and therefore, his business).”
Elizabeth Jenkins
Elizabeth Jenkins
Elizabeth Jenkins
Media Consultant
Media Consultant
Media Consultant
