Monday Slide Decks
The State of Local Advertising- Gordon Borrell
Why Traditional Media Matters in a Cross-Platform World – Sarah Hoffstetter, Comscore
Mastering OTT via Content and Ad Sales- Adam Ware, Sinclair Broadcast Group- STIRR
Will Pandora Double-Down on Local in 2019- Leon VanGelder, Pandora- Not Available for Distribution
10:45- What’s in Store for ‘Local’ As Facebook Heads into 2019- Phillip Rather, Facebook- Not Available for Distribution
Advantage, Brick & Mortar: Innovations in Local Targeting- Asif Khan, Local Based Marketing Association
Monday Track 1
Lessons Learned: How Media Companies Succeed in Selling Local Marketing Services to Clients- Babak Hedayati- Tapclicks
Advantage: Traditional Media-
Jamie Cohen, Salem Media Group
Jenny Sutton, Cox Media Group
Understanding Data to Craft a Compelling ROI Story
Gary Smith, The Seattle Times
Reagan Davis, Tapclicks
Social Media Management Mess? How Some Companies are Doing it at Scale
Richard Lumsden, Soci
Shannon Kinney- Dream Local Digital
Best Practices: Creating Operational Efficiencies within Your Digital Operations
Brian Kennett, The Star-Tribune
Leslye Schumacher, Vici Media
Monday Track 2
How Data is Driving Go-To-Market Efforts- Lem Lloyd, Buzzboard
How Artificial Intelligence Has Come Into Play at the Local Level- William Ammerman, Six Sails Group
How to Fish in the Data Pool Without Drowning
Jeff Hand, iHeart Media
Catherine Badalamente, Graham Digital Media
Dennis Dube, Advance Local
Finding Your Best Customers (And Avoiding the Worst)
Amy Littlefield, ThriveHive- No Slide Deck
Joel Laffer, Hearst Digital- Non Slide Deck
Monday Rapid Fire
11:45 Monday Rapid Fire Presentations
Pete Conti, Site Impact
James Moore, Simpli.fi
Adam Burnham, AffinityX
Eric Burns, Reveal Mobile
Mark Weidel, Marketron