Our 2019 conference has concluded.
Below are links to all the slide decks that presenters have made available (blue links).
Some presenters have requested that their slides not be distributed and are not listed here.
Videos of the recorded sessions will be available later this month.
The State of Local Advertising- Gordon Borrell
Why Traditional Media Matters in a Cross-Platform World – Sarah Hoffstetter, Comscore
Mastering OTT via Content and Ad Sales- Adam Ware, Sinclair Broadcast Group- STIRR
Will Pandora Double-Down on Local in 2019- Leon VanGelder, Pandora- Not Available for Distribution
10:45- What’s in Store for ‘Local’ As Facebook Heads into 2019- Phillip Rather, Facebook- Not Available for Distribution
Advantage: Traditional Media-
Jamie Cohen, Salem Media Group
Understanding Data to Craft a Compelling ROI Story
Social Media Management Mess? How Some Companies are Doing it at Scale
Shannon Kinney- Dream Local Digital
Best Practices: Creating Operational Efficiencies within Your Digital Operations
Brian Kennett, The Star-Tribune
How Data is Driving Go-To-Market Efforts- Lem Lloyd, Buzzboard
How Artificial Intelligence Has Come Into Play at the Local Level- William Ammerman, Six Sails Group
How to Fish in the Data Pool Without Drowning
Catherine Badalamente, Graham Digital Media
Finding Your Best Customers (And Avoiding the Worst)
Amy Littlefield, ThriveHive- No Slide Deck
Joel Laffer, Hearst Digital- Non Slide Deck
11:45 Monday Rapid Fire Presentations
Special Session: Bringing Dealers Back to Local Media- John Fitzpatrick & Gordon Borrell- No Slide Deck
Recap- Jim Brown, Borrell Associates
100 Blips on the Radar, But Watch These 3- Corey Elliott, Borrell Associates
Why Yelp is Pursuing Local Marketing Partners- Darnell Holloway, Yelp
Radio’s Most Aggressive Approach to Digital- Tim Pirrone, Townsquare Interactive – Not Available for Distribution
Who’s Buying OTT, And Where is the Local Market Headed? Jim Wilson, Premion
The Google News Initiative: What’s Been Accomplished, What’s Ahead- Rebekah Dopp- NOT AVAILABLE FOR DISTRIBUTION
Why ‘Promotions’ Have Been a Key Driver of Ad Sales- Matt Coen- Second Street Media
Waze Proves It’s All About Location, Location, Location- Justin Nabozna, Waze
Wrap Up- No Slide Deck
11:45 Tuesday Rapid Fire Presentations