2022 Content Marketing Study
The proliferation of "owned" media channels by SMBs is spawning an explosion in Content Marketing. They're now spending $80 billion on it, developing blogs, videos, and other forms of storytelling about their businesses, their expertise, and their products and services. This 59-page report, a joint project between The Branded Content Project and Borrell Associates, contains two dozen charts and tables and unique insights on how the pandemic spurred things along, and what the future holds for Content Marketing. This is a free report available to Borrell Subscribers and all other visitors.