2019 Speakers

We have two requirements of speakers: They must be subject-matter experts on the topic at hand, and they must be great presenters.  Being a “good” speaker doesn’t cut it for us.  For 2019, you can expect to hear fresh, new insights from the best of the best, whether they’re with pureplay Internet companies, local ad agencies, media companies, or top-level industry analysts.

Sarah is president of Comscore. Before joining Comstore, Sarah spent 13 years at 360i leading the agency’s adaptability, helping marketers capitalize on industry changes, building best in class practices across creative, media and digital. She was named to the 2014 AAF Hall of Achievement and the 4A’s list of 100 People Who Make Advertising Great. She has been recognized by Ad Age’s “40 Under 40,” the Adweek 50, Adweek Power 100 and has been inducted into the Word of Mouth Marketing Hall of Fame. She has also taken the stage at Cannes Lions Creativity Festival and Fortune Most Powerful Women Next Gen Summit. She holds a bachelor’s degree in sociology and journalism from Queen’s College.  Session

As Director of Business Outreach, Darnell oversees Yelp’s North American team dedicated to building communities and educating small business owners across the country about strategies for success in a feedback-driven economy. He joined Yelp in 2009 as one of 12 Account Managers at Yelp HQ in San Francisco. After relocating to Scottsdale in 2010 as part of the team that founded Yelp’s Arizona operation, he was was promoted to begin working more closely on building up Yelp’s Business Outreach efforts. He comes from a family of small business owners and is passionate about working with the local business community. Darnell is a California native, and UC Davis alumnus. Session

As Head of U.S. Channel Sales, Justin is responsible for scaling Waze’s media products to local businesses across the United States and Canada. His focus is on building strategic partnerships to unlock new sales channels with traditional and digital media companies. Prior to joining Waze, Justin worked as a business development manager at Google, fueling acquisitions and revenue growth for Google’s Small/Medium Business team. Earlier in his career, Justin served as a Captain in the U.S. Marine Corps Infantry and built an education technology startup with his two brothers. Justin holds a degree in International Relations and Affairs from the U.S. Naval Academy and an MBA from Columbia Business School.

Catherine oversees digital sales, content, and technology for Graham Media Group. She is the current chairperson for the National Association of Broadcasters Digital Officer Committee. She also serves on the Executive Board of the Local Media Association and was the recipient of the 2017 National Association of Broadcasters Digital Leadership Award.


Leon heads up local sales efforts for Pandora, where he’s worked since January 2015.  He started as a regional vice president of local sales and was promoted to Vice President SMB, Local and Inside sales, in January 2018. Prior to joining Pandora he was Vice President and GSM of Broadcasting Leadership Marketing Group, and from 2005-2010 he was GMS of Inner City Broadcasting.  He holds a degree in business administration from the College of New Jersey. Session

Jim is founder & president of Premion, a division of TEGNA. Premion was commercially launched in September 2016 and has quickly become a premium video ad network, delivering billions of impressions via tens of thousands of campaigns in more than 200 TV markets. Previously, he was COO of TouchTunes, a digital music company, and CEO/Board Member at Atari, where he spearheaded the successful turnaround of the US company, shifting from a retail to a digital publisher. He was promoted to CEO of the French parent company, where he led the restructuring and sale in 2013. Earlier in his career, Jim founded the games business at Universal Studios and was named as Global Head of Development for Vivendi Universal Games. He also held senior content, licensing and marketing roles at Universal, Sony Wonder and Disney. Jim is a graduate of Loyola University and Harvard University. Session

Phillip Rather is an entrepreneur and technology veteran currently working on scaling Facebook’s media and platform products to companies across the world. Phillip was an early hire for Facebook, joining the company’s Austin operation in July 2010 and helping grow it into one of the company’s largest offices. He initiated many of the first relationships and ideas that ultimately became the Facebook Marketing Partner (FMP) program. As Head of Local, Phillip is now building technology and revenue channels to localize media across across franchised, agent or dealer driven industries. Session

Rebekah joined Google in September 2016 as Head of Local TV Partnerships for YouTube TV. Prior to Google, she was SVP of Advanced Digital Services for CBS.  She began her media career at HBO, where she spent 14 years in leadership positions in technology and distribution. She is a corporate board member of Tilray (NASDAQ: TLRY), a trustee of The New York Foundling, and a fellow of the Betsy Magness Leadership Institute. She earned a degree from The College of William & Mary and completed the Cable Executive Management Program at Harvard Business School. Session

Fran joined the Local Media Consortium as CEO in July 2018. She’s a veteran marketing and digital executive for media, technology and retail companies serving in senior leadership roles for Cox Media Group, The Dallas Morning News and The Denver Post. Throughout her career, she has pioneered digital innovation and has been at the forefront of creating media partnerships with Google, Yahoo, Monster and Cars.com to increase revenue and bottom-line results. Fran is married with three incredible children and lives on the Georgia coast. Session

Tim is president of Townsquare Interactive, a digital marketing and services organization offering a comprehensive set of products to help local businesses connect to consumers online. It is a division of Townsquare Media Group, one of the nation’s largest media companies with 321 stations across 67 markets. Tim jumped into digital marketing nearly a decade ago and gained leadership expertise in rapid-growth, startup environments. He joined the small team that opened Townsquare Interactive’s doors in Charlotte, N.C., in 2012, as VP of Sales. Tim became the president and general manager of Townsquare Interactive in 2013 and has grown the company from 38 employees to more than 400 in the past six years. Session

Adam is General Manager of STIRR, Sinclair Broadcasting’s new “local-first” OTT service launching in 2018.  He has more than 30 years of experience in traditional and emerging media including senior management roles at the FOX network,  Interactive Corp, United Paramount Network, CJ Entertainment and now Sinclair. Ware is also Head of Digital Media for Sinclair-owned Tennis Channel, where in 2014 he launched the first ever TV network direct-to-consumer subscription OTT service called Tennis Channel Plus. Session 

Nancy is president of the Local Media Association, whose mission is to help local media companies discover new and sustainable business models. LMA works with more than 2,800 newspapers, TV stations, radio stations, digital news sites, and several hundred R&D partners in the industry.  She has been with the organization since 2000 and led its transformation from a newspaper-centric association six years ago to a true umbrella organization that brings together all local media for the purpose of networking, collaborating and learning. Prior to 2000, Nancy spent 13 years in the newspaper industry as publisher, ad director and senior executive.  She is a graduate of Villanova University and president of its alumni association. When not working, Nancy is a fantasy football enthusiast who also enjoys international travel, golfing, hiking, social media and wine collecting. Session

David is a senior vice president and sales compensation practice leader for the Alexander Group. David helps clients redefine and deploy go-to-customer solutions to ensure optimal revenue performance. Widely recognized by national professional associations and trade publications for his work in linking compensation to management’s objectives, David is a frequent speaker on sales compensation topics. He is the author of Compensating the Sales Force (3rd edition) and The Sales Growth Imperative. He holds an undergraduate degree from Penn State and a master’s degree from Michigan State University. Session

Matt is a principal and media practice leader for the Alexander Group. Matt has a proven record of working with clients to develop actionable growth-oriented strategies, go-to-customer transformations and productivity enhancements. Matt is an expert in global and domestic sales compensation design and a leader in the revenue growth space. He is a frequent speaker and author of thought leadership content. He holds an undergraduate degree in economics from the University of Chicago and a master’s in finance and strategy from Indiana University Bloomington. Session

Matt Coen is the President & Co-Founder of Second Street, the leading provider of online promotions platforms and partner success services for the media industry. Matt also teaches entrepreneurship at Washington University in St. Louis. In 2006, Matt Co-Wrote and Produced the award winning documentary Can Mr. Smith Get to Washington Anymore? Session

Asif is a global speaker, author and serial entrepreneur. In 2010 he founded the Location Based Marketing Association, an international group dedicated to research and education in the space, and serves as its president. Prior to LBMA, Asif built four start-ups and worked with companies as diverse as Limited Brands, Barclay’s Bank, PWC, Baxter Pharmaceuticals, Molson-Coors, American Airlines, and L’Oreal. A proud Canadian and avid technology evangelist, Asif holds a degree in economics and management sciences from the University of Waterloo. He is a regular guest lecturer at several universities and hosts a weekly video podcast, “This Week In Location-Based Marketing.” Session

Rusty heads up AdHack.org, a nonprofit that seeks to illuminate the issue of digital ad fraud, seeking solutions. He was the founding Executive Director and CEO of the Local Media Consortium and is President and founder of Coats2Coats, a consultancy that works with for-profit and non-profit media companies, startups and foundations funding journalism innovation. Rusty has worked in interactive media since 1993, driving audience and revenue for such news companies as McClatchy, Magid, Media General and E.W. Scripps. He holds a bachelor’s degree from the Indiana University at Bloomington.


Jim has more than 15 years of innovative and results-driven leadership in fast-paced sales and marketing roles. Prior to joining Borrell Associates he was director of business development for for The Virginian-Pilot Media Companies in Norfolk, Va. He has worked in various sales and development capacities over the years, developing an expertise in sales development and sales management. At The Pilot, he served as one of the company’s first managers of interactive products and helped the company build a series of highly successful online news and advertising ventures in the Norfolk marketplace. He has a degree in business administration from Longwood University. Jim is married, has two children, and lives in Virginia Beach. Session

Gordon is one of the media industry’s leading analysts. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide. Prior to starting Borrell Associates, Gordon was vice president for new media for Landmark Communications, where he worked for 22 years. He started his career as a newspaper reporter and helped establish the first TV, newspaper, cable and network TV websites in the mid-1990s. He is chairman of the Local Media Association and is past president of the Newspaper Association of America’s New Media Federation. He is married, has five children, and lives in Portsmouth, Virginia, where he has been active on boards and organizations supporting public education and community sports. Session

Corey is the Executive Vice President of Local Market Intelligence. Corey joined Borrell Associates in 2014.  Prior to Borrell, he was director of market intelligence at Gannett Co. Inc., where he managed the dissemination of market data and strategy to more than 80 local media properties. At The Dallas Morning News he led a B2B research team that helped create campaigns based on household-level consumer habits and clients’ own databases. His application of research as well as generation-based training programs have garnered awards from secondary research companies and were considered a Best Practice by Gannett Community Publishing. He holds a bachelor’s degree from Ohio University.Session

Jenny oversees digital revenue for 11 of Cox Media Group’s radio & TV properties.  She has been with Cox for 15 years. Prior to this role, she worked in Jacksonville and in Tampa as an account executive, a digital sales manager and a general sales manager.  She holds a master’s from the University of Florida, is an avid runner, and lives in Jacksonville with her husband and two children. Session

Babak has more than 20 years as a senior executive at Fortune 500 and Silicon Valley tech companies specializing in software, hardware, Internet and mobile apps.  He has grown businesses from millions to billions in revenue. Babak is an alumnus of Harvard Business School, Stanford Management and Entrepreneurship program, and holds a BSEE/CS from SJSU. Session

Bill is the author of “The Invisible Brand,” a 2019 release that details the marketing opportunities in Artificial Intelligence. He is Vice President of Digital Media at Six Sails, advising the company on M&A and venture work.  From 2016-2018 he was Global Head of Advertising for Frankly Inc., where he managed digital advertising for hundreds of television stations, including their websites, mobile apps, and connected television (OTT) platforms. Prior to that, Ammerman was Tribune Media’s Vice President of Programmatic and Data-Driven Revenue, and held senior advertising positions with Hearst Television and Capitol Broadcasting. He has a master’s from the UNC School of Media & Journalism and has completed post-graduate work in artificial intelligence at MIT. Session

Ian is an experienced communication coach who has presented at dozens of conferences and meetings across the country. Having spent thousands of hours helping conference presenters, he understands what is required to speak effectively and efficiently in front of groups of any size. He holds an undergraduate degree in communication from Clemson University, and a doctorate in Mass Communication from the University of Alabama.  Session

James is Chief Revenue Officer for Simpli.fi, a programmatic advertising platform built to maximize audience localization.  He is responsible for driving growth by leading a sales organization that works closely with the largest buyers of localized advertising, including brands, agencies and leading local media groups. Prior to joining Simpli.fi he had more than 20 years of sales leadership  at some of America’s most successful sales organizations, including eBay, CareerBuilder, ADP & Airborne Express (DHL).Session

Brock is an accomplished Senior Executive, C-Suite Officer, Entrepreneur, Consultant, and Board Member with over 17 years of success in marketing, advertising, and technology. With extensive experience in strategy and integrated media and technology. His broad areas of expertise include radio, TV, broadcast, video, digital, online, and mobile advertising; search engine marketing (SEM); social media and email marketing; new business development; sales management; and people development.

Vendasta co-founder Jeff Tomlin is a visionary in all things marketing, SEO, and digital. His passion and innovative nature drives the success of the business. While conducting market research and developing strategies, he is always measuring and analyzing the effectiveness of the marketing efforts.


Tehsin joined Uberall with more than 10 years of experience in location marketing. Prior to Uberall, he spent six years in a variety of roles including Senior Director for ReachLocal’s partner channel business on the corporate strategy team, where he led key ecosystem and strategic partnerships, including Facebook. Tehsin holds a bachelor’s degree from Indiana University and an MBA from the Pepperdine University.


Peter is a Business Development Manager at Site Impact with the responsibility for relationships with media outlets. Before Site Impact Peter was the Sales and Marketing Director for the Local Media Association and was an EVP at Borrell Associates. He has been an adjunct professor at Virginia Commonwealth University’s School of Business teaching Global Internet Marketing. He is a recipient of the IAB’s Service Excellence Award. He attended the International Studies program at the University of Lund, Sweden, and holds a bachelor’s degree in Communications from the University of Maryland.Session

A recognized industry leader, Mark helps broadcast groups increase their digital advertising dollars through Marketron’s Pitch platform and other digital products and services. Prior to joining Marketron last year, Mark was general manager of digital solutions at Steinman Enterprises/Delmarva Broadcasting. He graduated magna cum laude from S.I. Newhouse School of Public Communications at Syracuse University, where he holds a bachelor’s degree.Session

As Vice President of Partnerships, Eric is responsible for introducing and growing Reveal Mobile’s product suite in the local space. Prior to joining the company last year, Eric logged more than a decade of experience as a technology and media professional. He also served as a Sergeant in the U.S. Marine Corps and holds a bachelors degree in political science from UNC-Chapel Hill. Session

Maggie founded DEVCON, a cyber security company offering ad-fraud blocking software. She has spent more than a decade as a digital leader in the publishing industry. She has developed mobile products since 2010, for The E.W. Scripps Company, The Los Angeles Times, American Public Media Group and Morris Communications, where she also served as the Vice President of Audience and corporate intrapreneur. Maggie has raised $4.5 million in Venture Capital funding for DEVCON to continue advancing the company’s mission to stop ad fraud.Session

Mark possesses more than 20 years of professional experience, technology innovation, and executive leadership. His roll-up-your-sleeves and get-it-done work ethic has been instrumental in Matrix Solutions’ evolution to becoming a global, media ad sales platform technology provider. Prior to being appointed CEO, he worked closely with the company’s executive team in his role as Managing Director for Main Line Equity Partners, who had provided Matrix Solutions with a growth capital investment. Gorman holds a J.D. and M.B.A with an emphasis in accounting from the University of Pittsburgh, and a bachelor’s degree in Political Science and German from the University of Pennsylvania.Session

As co-founder & CEO at NinjaCat, Paul helps agencies, media companies and publishers prove their value by delivering effective client reports and dashboards at scale. Having helped hundreds of industry leaders including Gannett, ThriveHive and AdTaxi drive higher sales, reduce cost and improve retention through killer client reporting, he has earned the reputation of “the reporting ninja.” Paul is an entrepreneur, angel investor & advisor with 20+ years of experience in starting, running, and successfully growing multiple software companies and has lead NinjaCat to become the #51 fastest growing software company in America, according to Inc Magazine.Session

James has built expertise on both the buy and sell side of advertising technology over the past decade. He began his digital career as an early employee of The Rubicon Project, working in yield management performance teams. He shifted to the sell side, becoming manager of Director of Digital Yield and later, Director of Digital Sales, Operations, and Strategies for the Star Tribune in Minneapolis. As COO of OpsCo, James uses his publisher and technology side experience to provide media companies scalable platforms and efficient solutions for Ad Operations, Yield and Data Management.


Adam leads the global AffinityX sales effort in providing revenue-enabled digital service solutions to both existing sales channel partners and new business development opportunities. He has spent nearly 25 years overseeing advertising sales efforts in the local, regional and national categories for a variety of media companies and across all platforms. His career includes positions at Digital First Media, Citysearch.com, Pulitzer Inc., Lee Enterprises and Rust Communications.


Lem is passionate about helping SMBs succeed. As senior vice president at BuzzBoard, Lem partners with media and enterprise tech companies to help them leverage better data and platforms to fuel their growth. Prior to BuzzBoard, Lem served as General Manager of Yahoo! Small Business, ran a 600-person sales operation at Angie’s List, oversaw the listings marketplaces for the Knight Ridder newspaper markets, and most recently led channel sales at the programmatic firm, Rocket Fuel.


Amy Littlefield is the VP/GM of Platform Services at ThriveHive. Amy oversees the business prioritization and execution of all key platform/marketing service initiatives that drive revenue growth and increase customer satisfaction. She is the senior business point of contact for GateHouse Media and leads internal product training, internal and external go-to-market strategies, product marketing and strategic channel management. Amy started in the media industry with the Cape Cod Times in 2004, joining ThriveHive in 2014.

Joel leads product, digital fulfillment, and B2B marketing for LocalEdge, a division of Hearst that provides a suite of local online marketing products and services. Prior to joining Hearst, Joel was vice president of marketing for Booker (recently acquired by MindBody), where he led a complete rebrand and launch of its SMB acquisition strategy.  Prior to Booker, he was vice president of marketing for Yodle, then the largest independent provider of local search marketing to more than 50,000 local and national brands. Joel has also held marketing and product leadership positions at Register.com and FatWire Software.

Leslye oversees digital training programs with Vici Media clients and is Advanced Google Analytics Certified. Her media career spans 25 years and includes working for large and mid-size television, radio and newspaper companies in sales, management, marketing and sales event planning and production. Leslye has extensive experience in training salespeople and coaching managers. She is a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed more than 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before founding TalentQ Consulting and then co-founding Vici Media.Session

Brian has responsibility for Digital Sales and Operations at the Minneapolis Star Tribune and City Pages. Prior to joining the Star Tribune, Brian held digital leadership roles in multiple organizations including Deluxe Corp., Ad Taxi, and UnityPoint Health. Brian is passionate about the role digital advertising can play in supporting local journalism and its critical role in the communities where we live. .Session

Gary is a 28-year veteran in the media industry. He spent his first 14 years at The News Tribune in Tacoma, where he led development efforts with Audiotext, bulletin board services, and the internet.  In 2003 he became Vice President of Interactive Media at the News & Observer in Raleigh, N.C. Over the next 13 years, Gary lead the N&O in digital publishing advancements while growing the business side of the operation.  He became Vice President of Interactive Media in 2006 and Vice President of Advertising in 2014. Gary joined The Seattle Times in early 2017. He is a graduate of Eastern Washington University with a degree in Computer Science.

Regan is a long-time executive in the tech, media and digital marketing space with a proven track-record of managing successful digital businesses and building partnerships.  In her current role at TapClicks, she is laser focused on helping agencies, media companies and brands grow their business. Prior to TapClicks, she spent nine years as a senior director with Yahoo and six years before that with Digital First Media. She holds a degree in economics from UCLA.


Dennis heads up revenue operations for Advance Local, one of the largest media organizations in the U.S.  Previously, he served as the Vice President of Sales Operations for the YP and led the directory company’s sales transformation and productivity initiatives prior to its acquisition by Dex Media. His career also includes 15 years leading sales teams across multiple sales channels with more than $250 million in revenue responsibility. He earned a degree in business administration from Auburn University and an MBA from the University of Georgia. Session

Richard leads business development for SOCi, recently ranked #60 on Inc.’s list of 5,000 fastest growing private companies in 2018. Richard works with large solution providers to enhance their product offering with SOCi’s social and reputation platform. Prior to SOCi, Richard held executive positions at SinglePlatform (acquired by Constant Contact) and Truaxis (acquired by MasterCard).  He holds a degree in social sciences and economics from the University of Bath. Session

Jeff has over 18 years of experience in media and ad tech. As VP, Digital Strategy for iHeartMedia, he is responsible for digital strategy, revenue generation and collaboration with strategic partners. Jeff was previously the Director of Digital Sales for The Washington Post where he was responsible for shaping strategy and driving digital revenue across all platforms in the Mid-Atlantic region. Jeff has a proven track record of building successful digital sales organizations through direct and programmatic strategies that include relationships with Local and National brands. He holds a bachelor’s degree in Journalism and Marketing from Kansas State University. Session

Shannon Kinney is Founder and Client Success Officer at Dream Local Digital, a digital marketing agency that supports fulfillment at scale for media companies and agencies with clients throughout North America. Shannon has over 25 years of experience in the development of successful Internet products, online sales and marketing strategies. She is an experienced speaker, trainer, advisor and consultant, and has worked with small and large companies alike, and has served more than 48,000 small businesses in online marketing workshops. She has worked on the teams developing successful Internet brands such as cars.com, careerbuilder.com and over 60 online media properties for newspapers all over the U.S. and Canada. Session

John co-founded Force Marketing in 2007.  It has grown to more than 120 team members with headquarters in Atlanta and New York. Force Marketing partners with more than 1,200 dealership rooftops, including Sonic Automotive, Berkshire Hathaway Automotive, and many other prominent clients. The company also works with Ford, General Motors, FCA, and Honda at the Tier I & II levels.  John resides in Atlanta with his wife Kristina and their children. Session

Jamie is vice president of local digital for Salem Media Group, which also operates Salem Surround, the company’s digital agency.  Salem owns more than 115 radio stations, hundreds of websites and thousands of apps. Jamie began his media career in 2001 as a Digital Specialist for Pulitzer at STLtoday.com and the St. Louis Post-Dispatch.  In 2008 he joined ReachLocal.  In his first year at ReachLocal, where he won the Comeback Office of the Year and Regional Sales Manager of the Year awards.  He has also worked at start-up incubator Wrapports and as vice president of digital revenue for Journal Media Group.   Session

Here are a few of the speakers from our 2018 conference.

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